MARKETING CAPSULE FOR SBI CLERK 2014 EXAM

Q.1. ATMs are- 

(1) Branches of Banks 
(2) Manned counters of Banks
(3) Unmanned cash dispensers
(4) All of these
(5) None of these
Ans: 3

Q.2. Relationship selling means-
(1) Preparing a list of relatives
(2) Cross selling
(3) Selling to relatives
(4) Selling to strangers
(5) Telemarketing
Ans: 2

Q.3. Proper pricing is needed for-
(1) Extra charges of extra services
(2) Levy of VAT
(3) Good customer services
(4) Putting burden on the customers
(5) Depositing money in bank.
Ans: 3

Q.4. The abbreviation ISP stands for-
(1) International Spy Project
(2) Indian Social Planning
(3) Initial Service Provider
(4) Internet Service Provider
(5) None of these
Ans: 4

Q.5. ESOP stand for-
(1) Efficient Service of Promises
(2) Effective System of Projects
(3) Employee Stock Option Plan
(4) Essential Security of Project
(5) Equity Stock Option Plan
Ans: 3

Q.6. The balance sheet of an organization gives information
regarding-
(1) Result of operations for a particular Period
(2) The financial position as on a particular date
(3) The operating efficiency of a firm.
(4) Financial position during a particular period
(5) All of the above
Ans: 2

Q.7. The advantage of telephone interview are-
(1) Relatively low cost per interview
(2) Good for reaching important people who are inaccessible
(3) Securing Co-operation which is not always possible
(4) All of these
(5) Both 1 & 2
Ans: 5

Q.8. The best advertisement is-
(1) Glow sign boards (2) On internet
(3) TV media (4) Print media
(5) A satisfied Customer
Ans: 5

Q.9. Acid Test of a brand is-
(1) Brand preference
(2) Brand awareness
(3) Brand loyalty
(4) Brand equity
(5) Band acceptability
Ans: 3

Q.10. In banks loans and advances are considered as-
(1) Assets
(2) liabilities
(3) Resources
(4) cause of expenditure
(5) None of these
Ans: 1