1. Direct Marketing
means ___________
a. Advertisements
b. Banners
c. Face-to-face selling
d. Selling by all staff
e. Achieving targets
2. Web marketing
involves ___________
a. Selling web cameras
b. Web advertisements
c. E-mail chatting
d. Browsing the web
e. Door-to-Door
canvassing
3. The ultimate aim of
Marketing is to provide__________
a. More business to the
Company
b. More profit
c. More staff
d. More production
e. More products
4. Selling Process
includes ______________
a. Publicity
b. Lead generation
c. Cross-country
contacts
d. Product Designing
e. Product Re-designing
5. Market share means
___________
a. Paid up capital
b. Shares held by
employees
c. Share of business
volume as compared to other companies
d. Share price of the
company quoted in the market
e. Sensex
6. Market share can be
increased by _____________
a. Increasing the number
of sales persons
b. Increasing the sales
volume
c. Increasing the
products
d. Increasing production
e. Rewriting profits
7. Market segmentation
means
a. Segmentation of sales
teams
b. Allocation of
territory
c. Sales arrangement
d. Segmentation of
target group according to their needs
e. All hospitals
8. Referral means
___________
a. Sales person
b. All customers
c. Lead provided by
operation staff
d. Calling the existing
purchasers
e. All purchasers
9. “USP” in marketing
means
a. Unique Selling
Practices
b. Uniform Selling
Practices
c. United Sales Persons
d. Unique Selling
Proposition
e. Useful Sales Person
10. The meaning of
“Conversation” in terms of sales is
a. Designing new
products
b. Converting Purchasers
into sellers
c. Converting sellers
into purchasers
d. Converting
perspective customers into purchasers
e. Conversion of
religion
11. Online Marketing is
mostly useful for marketing of
a. Saving Accounts
b. Credit cards
c. Home loans
d. NRI deposits
e. Business accounts
12. Cross selling means
a. City to city sales
b. Selling with cross
face
c. Selling with crossed
finger
d. Selling products to
existing customers
e. Cold calling
13. Marketing Strategy
means ?
a. Ideas for new
employment
b. Old techniques of
selling
c. Techniques for
improving marketing activities
d. Techniques for
increasing production
e. Networking
14. Target group means ?
a. All purchasers
b. All sales persons
c. Targeted purchasers
d. All consumers
e. Delivery persons
15. What is the USP of
saving accounts ?
a. High rate of interest
b. Easy operation
c. Risky transactions
d. Expensive
transactions
e. Back office facility
16. Which one of the
following is not a target group for saving accounts ?
a. Salaried persons
b. Loss making companies
c. Doctors
d. Government employees
e. Insurance agents
17. Target group for
home loans is
a. Existing creditors
b. Persons having no
house of their own
c. Persons having one or
more than one house
d. Builders
e. NRIs
18. Digital marketing is
similar to
a. Online marketing
b. Cold calling
c. Web designing
d. Market for cast
e. Outdoor marketing
19. Full form of DSA is
_________
a. Delivery Staff Agency
b. Direct Selling Agency
c. Distributors and
Supply Agency
d. Driving Sales Ahead
ANSWERS:
ANSWERS:
1. c
2. b
3. a
4. b
5. c
6. b
7. d
8. c
9. d
10. d
11. d
12. d
13. c
14. c
15. b
16. b
17. b
18. a
19. b
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